Construction of eco-friendly entertainment complex creating new value
Coexistence with the world and compliance the value of customers and society
Maximization of customer's satisfaction based on the best quality of service
Development of advanced human life and living environment with creation, truth and trust
Rational, Universal, Valid and Essence-oriented thoughts and behavior
Proactive challenge will, Future-oriented fertile imagination
Active system thinking persuing long-term development for the future
Self-motivated attitude leading changes based on initiative mindset
Recruitment & cultivation of superior human resource
Expansion of value chain and overseas business
Embracement of diversity and proactive challenge
Flexible organization, cooperation and competition